Food safety officials have issued an urgent recall of a trending chocolate bar inspired by the “Dubai chocolate” craze due to serious health risks.

The UK Food Standards Agency (FSA) has warned consumers not to buy or eat the Noesis Schokolade Love of Dubai chocolate bar, particularly those with a peanut allergy.

Though peanuts are not listed on the ingredient label, the FSA has confirmed that the chocolate bar does contain peanuts, posing a “serious risk” to anyone allergic to them.

Authorities have so far been unable to contact the manufacturer, Black Sea Trading Ltd, and are now urging distributors to immediately stop selling the product.

All 95g bars of Noesis Schokolade Love of Dubai are included in the recall.

The FSA’s guidance states:

“Do not purchase or consume this product, especially if you are allergic to peanuts.
Dispose of the product at home and contact your local Trading Standards office (UK) or the Environmental Health agency (Northern Ireland) to report where you bought it.”

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Background on the “Love of Dubai” Chocolate Trend

The “Love of Dubai” chocolate bar went viral as part of a popular food trend that began in 2024 and is still gaining attention. The product features pistachio-filled chocolate bars, first crafted by a Dubai chocolatier.

With millions of views on TikTok, the trend's popularity has skyrocketed — even driving global pistachio prices up. Experts say that between April of last year and now, prices rose from $7.65 to $10.30 per pound.

Last week, the FSA issued a broader warning about a growing number of imported chocolate bars from Dubai being sold in the UK.

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Food Standards Concerns

The FSA has released detailed images of the recalled product and noted that many imported bars may lack full ingredient lists or allergen labels, as they were not originally intended for the UK market.

Additionally, the agency noted that some bars may contain additives or colorings that are not approved for use in the UK.

Food safety officers are now sampling products and working with allergy awareness charities to assess the scope of the issue and raise public awareness.

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Expert Advice

Professor Robin May, Chief Scientific Advisor for the FSA, said:

“Most food in the UK is safe, but some Dubai-style imported chocolate products do not meet our standards and may pose a food safety risk — especially for people with allergies.”

“If you want to enjoy Dubai-style chocolate, we recommend buying from trusted retailers — such as the ones you shop at regularly — since those products are more likely to be made with UK safety standards in mind.”

UK food labeling laws require clear disclosure of any of 14 major allergens, but some imported products may not follow these regulations.