Sometimes fate serves up the perfect combo—and for one Illinois couple, it came with fries and a crown.

In July 2015, Joel Burger and Ashley King tied the knot in Jacksonville, Illinois. Their marriage made headlines around the world for one simple, unforgettable reason: together, they became Mr. and Mrs. Burger King.

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From Viral Engagement to Royal Treatment

The story began when Joel and Ashley announced their engagement with a playful photo taken in front of a Burger King sign. The image quickly went viral, catching the attention of the fast-food giant itself.

Recognizing the once-in-a-lifetime publicity opportunity, Burger King stepped in with an offer as bold as its signature Whopper: the company would cover the costs of the couple’s entire wedding.

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The Big Day

On July 17, 2015, the “Burger-King” wedding became reality. The bride and groom celebrated their union not just with friends and family, but also with the full support of their unexpected corporate sponsor.

Burger King provided themed details for the event, from paper crowns and personalized cufflinks to hamburger-print socks and custom Mason jars. Guests joined in on the fun, and the wedding was dubbed “the most glorious nuptials in fast food history” by Eater.

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A Match Made in Branding Heaven

For the couple, the sponsorship was more than a marketing stunt—it was a chance to celebrate their love with a lighthearted twist. “It’s been absolutely incredible,” Joel said at the time. Ashley agreed, noting that the entire experience felt like a fairytale with a deliciously quirky ending.

For Burger King, the move was a PR masterstroke. Not only did it honor the couple’s unique names, but it also captured the hearts of millions online, reminding people that sometimes the simplest stories are the ones that spread the fastest.

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Happily Ever After

Today, Joel and Ashley’s story remains one of the most memorable brand-and-couple pairings ever. What began as a funny coincidence turned into a wedding gift that neither could have imagined—and a reminder that love, like a good burger, is best when shared.